Application Form - Regional Training on Storytelling and Efficient Communication on 20-21 December 2021 (Deadline: Tuesday, 14 December)

EU TACSO 3 is organizing an on-line training for civil society organizations (CSOs) in Western Balkans and Turkey on Storytelling and Efficient Communication, within its Capacity Development and P2P Programme Package Communication and Visibility.

The training will take place on Monday, 20 and Tuesday, 21 December and envisages a full-day programme on each day.

The objective of the training is to further develop the capacities of CSOs in communication skills and to enable them to prepare attractive stories delivered through different communication channels to a general audience and specific target groups. Stories of civil society work are narratives that turn facts and statistics into a convincing message about their impact, but good storytelling is a skill that needs training and practice. The training on Storytelling and Efficient Communication aims to help CSOs understand the power of stories as communications tool, as well as learn how to create and shape their own stories successfully and transmit them more convincingly and broadly.

Concrete topics to be covered are:

• Principles and methods of storytelling;
• Use of Design Thinking methodology and SCAMPER techniques in developing a genuine story;
• Communication channels and the differences in their approach;
• Fundamentals of public and media relations (Credible and Efficient Communication);
• EU communication requirements;
• Success Stories – showcasing the work of a CSO;
• Fundamentals of public and media relations;
• Media and PR ethics;
• Fundamentals of public and media relations (Efficient Communication).

Deadline for application is Tuesday, 14 December 2021 by 17:00 hrs CET.